When Being An Expert Is Not Enough
by Lars on Jun.18, 2009, under Jersey Zen
I remember when I first started in this field I felt a strong need to demonstrate my expertise upon meeting a prospective client, thinking my only role was to provide all the answers to any given query. After all, this is a professional business relationship, not a personal one.
Obviously, answering questions and doing great analysis holds some validity, but with time I’ve learned to relax and enjoy developing client rapport that is broader, concise and more meaningful. To collaborate rather than control. To listen rather than tell. And to provide fresh perspectives to their challenges and concerns.
What I began to realize was enlightening. Out of my simple curiosity and inquisitiveness, while focusing the discussion on the most critical and relevant issues, actually enabled my clients to arrive at their own solutions. Imagine that? It was my inquires and fact finding that allowed our bonding to flourish and mature to the point of knowing my client on a much more intelligible level. This gave me the ability to provide insight, rather than just meaningless information or generic recommendations. The cooperation that evolved by listening to and learning from my client’s experience, knowledge, and desires, combined with my own, established chemistry, trust, and communication to cultivate solutions together. Rather than driving down that one way street and presenting just an ear full of irrelevant facts.
In this age of the information economy, when everything is moving at internet speed and all that you need just seems like a mouse click away, expertise is becoming automated, being reduced to a commodity and simply losing value.
My suggestion: take a deep breath, slow it down and take the time to promote a long lasting purposeful relationship with your client.
Make it a great day!
lars-
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